Five things to consider when building your Trust Center.

September 12, 2022
5 mins

Security Pages & Trust Centers are web pages designed to build trust with customers & prospects, and share your security posture with those who are interested in learning more. Without one of those pages, you are likely leaving customers wondering about the ways you’re protecting their data. You might even be loosing opportunities to talk to prospects in the cases that strong security is one of their buying requirements.

Whether you have already invested in building one, or are getting ready to, we’ve assembled our top five tips to consider when developing an impactful Trust Center for your business.

#1 - Developing a strong content draft

Building and collecting the most impactful content is critical to having a successful Trust Center. Start by locating all of your trust, security, and privacy measures. Then, look for a good way to host these all in one place. This allows your customers to self serve the important information they expect from you, and ultimately reduce the number of formal security review and questionnaire requests you receive.

Key types of content to consider for content are:

  • Specific statements around each of the topics you address in your security posture
  • Frequently Asked Questions so customers can self serve common questions
  • A detailed security roadmap that demonstrates your security continued dedication to improving your security program
  • Any security certificates, terms and conditions, privacy policies, or security white papers you have.

#2 - Sharing important resource securely

Most software companies have a common set of documents that they share in order to prove their security posture, like pentests, policy documents, questionnaires, and compliance reports just to name a few. Companies often mention these documents on their sites, and share them later via email once requested.

Using your Trust Center to house these documents is developing a central hub for your security information. When you host these documents within your Trust Center, you’re ensuring that only the right folks have access, and that they’re always accessing the most up-to-date versions.

Plus, enabling your customers and prospects to request these resources directly from your Trust Center builds confidence in your security program instantly, and allows you to collect the contact information of highly qualified prospects right away.

#3 - Managing security reviews effectively

Many companies project-manage their way through security reviews. Others use long-threaded email chains to keep record of completed reviews. Neither of these methods are effective, or secure, ways to manage the status of, or documents associated with, open security reviews.

Finding a tool that provides a secure platform for conducting reviews, clear insight into the status of reviews, and a seamless experience for your prospects undergoing reviews. Trustpage offers a security review management tool purpose-built to help you streamline your reviews and securely share documents.

#4 - Sharing updates

How do you share security updates currently? How do you satisfy legal requirements to share information with your customers? How do you keep record of the updates you have shared with customers?

Doing so directly from your Trust Center provides visitors a demonstrated record of your organization’s dedication to security. Build trust & security into the fabric of your brand when you drive visitor traffic to your central hub of InfoSec, and provide users with a regular view into your security program.

#5 - Planning and processes to tie it all in

Last but not least, what good is all of this if your team doesn’t know how to use it? Training your team to talk about trust and use your Trust Center is an important step in tying your InfoSec efforts to the rest of your business impact.

A few questions for your sales leaders to consider:

  • What training have you provided your team on how to use your Trust Center?
  • At what point in the sales cycle should your team share your Trust Center?

In order to build not just a strong InfoSec program, but a trustworthy brand, it is important for your entire team to be aligned on the strength of your companies’ security.

A few questions for your marketing leaders to consider:

  • Have you linked your Trust Center throughout your website?
  • Do you speak to the security of your product throughout your marketing materials?

Finally, keeping your Trust Center current and responding quickly to requests is key to providing a great security experience.

A few questions for your security leaders to consider:

  • Who is responsible for updating content?
  • Who is responsible for sharing resources when a request comes in?
  • What information can be shared with who?

So why use a Trustpage Trust Center?

With a Trustpage Trust Center, security teams gain access to a simple, central hub to build trust and share security docs before, during, and after the sales cycle. Satisfy your marketing team with opportunities for brand customization, but retain control of the language and documentation you’re publishing to represent your security posture.

Interested in learning more about building your Trust Center with Trustpage? Book a demo or claim your Trust Center today to get started.


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